The Business Research Company’s report on the Amusement Parks Global Market Report 2025 Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the artificial intelligence (ai) in games market in recent years?
The growing popularity of mobile and online gaming is expected to propel the growth of artificial intelligence (AI) in the games market going forward. Mobile and online gaming refers to the playing of video games on mobile devices such as smartphones and tablets, as well as through online platforms. Developers constantly push boundaries with innovative game designs, storytelling, and immersive graphics, capturing the interest of players and making them more accessible to a broader audience. AI development in games provides vast datasets for training algorithms, enabling AI systems to learn and improve through interactions with diverse player behaviors and preferences. For instance, in July 2023, according to the London Economic, a UK-based non-governmental organization, the number of active online gamblers in the UK rose to 24.7 million, a 6.2% increase from the previous year. In 2023, the online gambling sector achieved record revenues of $6.75 billion (£5.4 billion). Therefore, the growing popularity of mobile and online gaming experiences is driving the growth of artificial intelligence (AI) in the games market.
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What is the projected market size of the artificial intelligence (ai) in games industry, and how is it expected to grow?
The artificial intelligence (AI) in games market size has grown rapidly in recent years. It will grow from $2.44 billion in 2024 to $2.89 billion in 2025 at a compound annual growth rate (CAGR) of 18.8%. The growth in the historic period can be attributed to increased evolution of game design, increased influence of AI research, rise of open-world games, increased demand for competitive gaming.
The artificial intelligence (AI) in games market size is expected to see rapid growth in the next few years. It will grow to $5.75 billion in 2029 at a compound annual growth rate (CAGR) of 18.7%. The growth in the forecast period can be attributed to increasing focus on inclusive and accessible gaming, expansion of indie game development, rapid growth of esports and competitive gaming, integration of AI in game design tools, increasing focus on personalization and player engagement. Major trends in the forecast period include AI-driven content moderation, AI-powered voice assistants, AI-generated content, enhanced multiplayer experiences, emotionally intelligent NPCs.
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Who are the key players driving competition in the artificial intelligence (ai) in games market?
Major companies operating in the artificial intelligence (AI) in games market are Google LLC, Microsoft Corp., Tencent Holdings Ltd., Sony Group Corp., NVIDIA Corp., Baidu Inc., Nintendo Co. Ltd., NetEase Inc., Vivendi, Activision Blizzard, Electronic Arts Inc., Take Two Interactive Software Inc., Playtika, Square Enix, Konami Group Corp., NCSoft, Unity Software Inc., Capcom Co. Ltd., Behaviour Interactive Inc., Side Effects Software Inc., Quantic Dream, Charisma Entertainment Ltd., Ubisoft Entertainment SA, AI21 Labs, Insomniac Games, Crytek GmbH, PrometheanAI Inc., COGNOSPHERE PTE. LTD., Theai Inc., kashbet
What key trends are expected to drive the artificial intelligence (ai) in energy and power market during the forecast period?
Major companies operating in artificial intelligence (AI) in the games market are developing advanced technologies, such as AI-powered NPCs, to serve customers better with advanced features. These are virtual entities in video games or simulations driven by artificial intelligence algorithms, enabling dynamic and responsive behavior. For instance, in May 2023, Replica Studios, an Australia-based AI software company, launched AI-driven intelligent non-player characters (NPCs) for unreal engines equipped with either OpenAI or users’ custom AI language models. The technology leverages Replica’s extensive library of 120+ ethically licensed AI voices, empowering game developers to scale up game development and craft innovative, dynamic gaming interactions.
Which key geographies are driving the growth of the artificial intelligence (ai) in games market?
North America was the largest region in the artificial intelligence (AI) in games market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the artificial intelligence (ai) in games market?
The artificial intelligence (AI) in games market covered in this report is segmented –
1) By Component: Software, Hardware
2) By Technology: Machine Learning, Natural Language Processing, Computer Vision, Gesture Control, Other Technologies
3) By Genre: Action, Adventure, Puzzle, Simulation, Role-Playing, Other Genres
4) By Application: PC Gaming, TV Gaming, Smartphone And Tablet Gaming
Subsegments:
1) By Software: Game AI Engines, Machine Learning Algorithms, Natural Language Processing (NLP) Tools, Physics Simulation Software
2) By Hardware: Graphics Processing Units (GPUs), Central Processing Units (CPUs), Game Consoles, Cloud Computing Infrastructure
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How is the artificial intelligence (ai) in games market defined, and what are its core characteristics?
Artificial intelligence (AI) in games refers to the integration of intelligent algorithms and computing systems that simulate human-like behaviors, decision-making, and learning processes to enhance the gaming experience, adapt to player actions, and create dynamic and challenging gameplay scenarios.
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