The Business Research Company’s latest report Digital Advertising Global Market Report 2020 covers Digital Advertising market drivers, Digital Advertising market trends, Digital Advertising market segments, Digital Advertising market growth rate, Digital Advertising market major players, and Digital Advertising market size. The report provides in-depth analysis of the impact of COVID-19 on the Digital Advertising industry, along with revised market numbers due to the effects of the coronavirus.
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Digital Advertising Global Market Report 2020 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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The global digital advertising market is expected to increase from $160.7 billion in 2019 to $169.7 billion in 2020 at a compound annual growth rate (CAGR) of 5.57%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $237.5 billion in 2023 at a CAGR of 11.87%.
The report covers the Digital Advertising market’s segments-
1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Others.
2) By Ad Format: Digital Display Ad (Programmatic And Non-Programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others.
3) By Industrial Vertical: Media And Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power, And Utilities, Others.
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