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The Direct Mail Advertising Global Market Report 2022-31 by The Business Research Company describes and explains the global direct mail advertising market and covers 2016 to 2021, termed the historic period, and 2022 to 2026, termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The Direct Mail Advertising Global Market Opportunities And Strategies Report covers direct mail advertising market drivers, direct mail advertising market trends, direct mail advertising market segments, direct mail advertising market growth rate, direct mail advertising market major players, direct mail advertising market size and a special focus on identifying the trends, opportunities, and strategies that can lead to success.
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The Direct Mail Advertising Global Market Opportunities And Strategies Report is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies in detail. O&S reports are available off the shelf and can be delivered to clients on the day of purchase. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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A key direct mail advertising market trend:
The companies operating in the direct mail advertising sector are focusing on developing technological advanced solutions for direct mails to choose, that vary in terms of accuracy, reliability, and costs. Among them is near-field communication (NFC).
NFC is a microchip inserted in the direct mail piece that can emit short radio waves that communicate with the mobile phone to activate a digital experience. An NFC-enabled mobile device must be placed over the NFC-embedded direct mail, and the content will appear on the mobile screen. NFC technology is used in direct mail campaigns to generate a personalized message, video, direct the consumer to a specific webpage and even allow the consumer to automatically autodial by scanning the NFC chip.
The report covers the direct mail advertising market segments:
1) By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs
2) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise
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