The Direct Mail Advertising Global Market Report 2023 by The Business Research Company, provides direct mail advertising market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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According to The Business Research Company’s Direct Mail Advertising Global Market Report 2023, the market size is expected to grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual growth rate (CAGR) of 3.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global direct mail advertising is expected to grow to $84.72 billion in 2027 at a CAGR of 2.4%.
The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing.
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The direct mail advertising market is segmented:
1) By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs
2) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise
Direct mail advertisers are using 3D mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to the target customers. For instance, in March 2021, R.R. Donnelley & Sons Company), a leading global provider of marketing and business communications, announced the launch of a portfolio of 3D solutions to assist manufacturers and retailers in creating rich user experiences and accelerating time-to-market. RRD’s end-to-end 3D suite, which enables simulations and digital prototyping that maximise the potential of augmented reality (AR) and mixed reality, is designed to utilise the power of emerging technologies such as 5G and spatial web for the Internet of Everything (IoE) (MR).
The direct mail advertising market report table of contents includes:
1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
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26. Competitive Landscape And Company Profiles
27. Key Mergers And Acquisitions
28. Opportunities And Strategies
29. Direct Mail Advertising Market, Conclusions And Recommendations
30. Appendix
Top Major Players:
- RR Donnelley
- Valassis
- Dai Nippon
- Harte Hanks
- Quad/ Graphics
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