Consumers across the world are becoming increasingly aware of the harmful effects of synthetic ingredients used for the production of personal care products. This is why, millennials have started to prefer new, sustainable brands that produce organic personal care products.
The organic personal care products sector is considered the highest growth areas in the sustainable personal care industry. Most organic care products are produced from plant-derived ingredients such as roots, herbs, flowers, and essential oils. Unlike synthetic care products, organic ones do not use chemicals during the manufacturing process, so as to preserve the organic content of the product.
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There has been a considerable shift towards healthy living, while also maintaining a greener environment. This, in turn, has resulted to increase in the demand for organic personal care products in more than one way. Though organic products are a little expensive but rise in disposable income and improved standard of living are boosting the demand for organic products to a great extent.
According to a report published by Allied Market Research, the global sustainable personal care market size is anticipated to reach $129.7 billion with a significant CAGR from 2022 to 2031. Currently, North America is holding the highest market share, owing to the huge demand for sustainable personal care products in the U.S. and Canada. The Asia-Pacific region, at the same time, is estimated to witness the fastest growth rate, attributed to the expansion of personal care industries and rapid development of health and wellness industries in emerging economies like China, India, and others.
However, the outbreak of the COVID-19 pandemic led to have a negative impact on the growth of the global sustainable personal care market. The implementation of the global lockdown forced all the manufacturing hubs to shut down their operation partially or completely. Supply chain disruptions, unavailability of raw materials, and shortage of labor force were a few more challenges faced by manufacturers. The sales of personal care products also got hampered as all the retail shops, supermarkets, and hypermarkets were closed, especially in the initial period. Only a part of the revenue was generated from sales through e-commerce websites like Amazon, Flipkart, Nykaa, etc. during the lockdown.
Nevertheless, the global sustainable personal care market has already recovered the post-pandemic. The key market players are investing in product research and development in order to stay competitive in the market. For instance, in April 2021, Refresh Botanical expanded its market range to India by offering a product line that is specifically developed for acne-prone, sensitive, and aged skin types. This collection includes facial cleansers, eye and face makeup remover, toners, moisturizers, intensive serum, premium eye serum, night cream, and a lot of more products. Likewise, constant improvement of the product lines by several firms including the Body Shop, Amway, Aveda Corporation, and others are going to provide lucrative opportunities for the growth of the global sustainable personal care market in the near future.
