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According to TechSci Research’s report titled “Forensic Brand Protection Services Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Forensic Brand Protection Services Market is witnessing a significant increase in demand during the forecast period. A notable driver fueling this surge is the persistent rise in counterfeiting and intellectual property crimes. With technological advancements empowering counterfeiters to produce increasingly sophisticated replicas of genuine products, businesses are facing heightened risks to their brand reputation, consumer trust, and financial performance. Forensic brand protection services play a pivotal role in addressing this challenge by deploying cutting-edge technologies like digital watermarking, product authentication, and track-and-trace systems. As counterfeiting threats expand in scope and complexity globally, businesses across diverse industries are compelled to invest in forensic brand protection services to proactively detect and combat illicit activities, thereby safeguarding their intellectual property and preserving the authenticity of their brands.
The global forensic brand protection services market is driven by the ever-growing emphasis on intellectual property rights and the enforcement of stringent regulatory frameworks. Governments and regulatory bodies worldwide are bolstering measures to combat counterfeiting, protect consumers, and uphold fair competition. This regulatory landscape compels businesses to adhere to strict compliance requirements, fostering a heightened demand for forensic brand protection services. Companies are motivated to implement robust anti-counterfeiting solutions, such as serialization, tamper-evident packaging, and secure traceability systems, to align with regulatory mandates. As the legal and regulatory environment evolves, the need for comprehensive forensic brand protection services continues to grow, positioning the market as a crucial ally for businesses navigating the complex landscape of intellectual property protection and regulatory compliance.
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The Global Forensic Brand Protection Services Market is driven by several key market drivers shaping its growth trajectory. The rise in counterfeiting and illicit trade activities across various industries is a significant driver. Businesses face growing threats to their brand reputation and revenue streams due to counterfeit products flooding the market. Forensic brand protection services offer advanced technologies and investigative techniques to combat counterfeiting, safeguarding brands and consumers alike.
Stringent regulatory requirements and increasing awareness of intellectual property rights drive the adoption of forensic brand protection solutions. Companies are under pressure to comply with regulations and protect their trademarks, patents, and copyrights from infringement. Forensic services provide the expertise and tools needed to detect and prevent IP violations, ensuring legal compliance and brand integrity.
The globalization of supply chains and e-commerce platforms exacerbates the challenges of brand protection. With products moving across borders and proliferating on online marketplaces, brands struggle to monitor and enforce their intellectual property rights. Forensic brand protection services offer comprehensive monitoring and enforcement solutions tailored to the digital age, enabling brands to identify and combat illicit activities effectively.
The Global Forensic Brand Protection Services Market is segmented into offering, application, and region. In 2023, the Security Labels segment held the largest market share. Security labels serve as a visible deterrent to counterfeiters, signaling that the product is protected and subject to verification. Many security labels incorporate tamper-evident features, making it evident if the product has been opened or altered, thus enhancing supply chain security and reducing the risk of unauthorized tampering or refilling of products. Security labels often feature easily recognizable authentication elements such as holograms, QR codes, or unique serial numbers, allowing consumers and retailers to verify the authenticity of a product quickly. Compared to some other advanced technologies, security labels offer a cost-effective solution for a wide range of products, making them an attractive option for businesses looking to implement brand protection measures without significantly increasing production costs. Additionally, security labels can be customized to incorporate brand-specific elements, contributing to the overall marketing and visual identity of the product. Given their versatility and adaptability, security labels are widely used across various industries and are accepted as a solution to meet regulatory requirements mandating the use of security features for product authentication.
Major companies operating in the Global Forensic Brand Protection Services Market are:
- Authentix, Inc
- Avery Dennison Corporation
- 3M Company
- Brady Worldwide Inc.
- De La Rue PLC
- Eastman Kodak Company
- WiseKey International Holding Ltd
- Infineon Technologies AG
- Applied DNA Sciences, Inc.
- AlpVision SA
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“The Global Forensic Brand Protection Services Market is expected to rise in the upcoming years and register a significant CAGR during the forecast period. The primary driver of the global forensic brand protection services market lies in the escalating need for businesses to mitigate risks associated with counterfeiting and intellectual property crimes. In an intricate and interconnected marketplace, the surge in sophisticated counterfeiting techniques poses a significant threat to brand integrity, revenue, and consumer trust. Forensic brand protection services, equipped with advanced technologies and investigative methodologies, empower businesses to proactively detect and combat illicit activities. This driver is fueled by the imperative for companies to safeguard their brands in an ever-evolving landscape, ensuring authenticity, compliance with regulations, and sustained consumer confidence. Therefore, the Market of Forensic Brand Protection Services is expected to boost in the upcoming years.,” stated Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Forensic Brand Protection Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering (Security Labels, Security Inks, Holograms), By Application (Energy, Transportation & Logistics, Security, Manufacturing, Healthcare, Others), By Region, By Competition 2019-2029”, evaluates the future growth potential of Global Forensic Brand Protection Services Market and provides statistics & information on Market size, structure, and future Market growth. The report aims to provide cutting-edge Market intelligence and assist decision-makers in making sound investment decisions. Additionally, the report identifies and analyzes emerging trends along with essential drivers, challenges, and opportunities in the Global Forensic Brand Protection Services Market.”
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