The global sunless tanning products market refers to the market for self-tanning products that are designed to provide a tan without exposure to the sun’s harmful UV rays. This market includes a wide range of products, including lotions, sprays, mousses, gels, and wipes, that contain ingredients such as dihydroxyacetone (DHA), erythrulose, and other active ingredients that react with the skin to produce a brown color.
The sunless tanning products market is driven by increasing consumer awareness about the harmful effects of UV rays on the skin, as well as a growing desire for a sun-kissed look without the need for sun exposure. Additionally, advances in technology have led to the development of more effective and natural-looking sunless tanning products, further fueling market growth.
The market is highly competitive, with a large number of players ranging from small independent brands to large multinational corporations. Some of the key players in the global sunless tanning products market include L’Oreal, Johnson & Johnson, Procter & Gamble, Beiersdorf AG, and Unilever.
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Regional Analysis:
Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America is currently the largest market for sunless tanning products, followed by Europe and Asia-Pacific. The market is expected to continue to grow in the coming years, driven by factors such as increasing consumer awareness, rising disposable income, and changing consumer preferences towards natural and organic products.
Industry Key Player:
Beiersdorf Aktiengesellschaft
Unilever
TanOrganic
Johnson & Johnson Services
The Estee Lauder Companies
Shiseido
L’Oréal
Tan Envy
Kao Corporation
Avon Products
Suntana UK
The Procter & Gamble Company
Welby Group
Solaris Spray Tan
Christian Dior
Market Segmentation:
The global sunless tanning products market can be segmented based on product type, form, end-user, distribution channel, and geography.
- Product Type:
- Sprays
- Creams and lotions
- Towelettes
- Gels
- Others (mousses, serums, etc.)
- Form:
- Organic
- Inorganic
- End-user:
- Men
- Women
- Distribution Channel:
- Online
- Offline a. Supermarkets and Hypermarkets b. Specialty Stores c. Drugstores and Pharmacies d. Others (Salons, Department stores, etc.)
- Geography:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Key Points:
- Define, describe and forecast Sunless Tanning Products product market by type, application, end user and region.
- Provide enterprise external environment analysis and PEST analysis.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide market dynamic analysis, including market driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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