Increasing disposable income, rising standard of living and availability of low-price dishwashing detergents and product development to drive the India dishwashing detergent market.
According to TechSci Research report, “India Dishwashing Detergent Market, By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Salts, Tablets, etc.)), By End Use (Residential and Commercial & Institutional), By Distribution Channel (Independent Stores/ Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online & Others (Direct Sell, Institutional Sales, etc.)), By Region, Competition, Forecast & Opportunities, FY2027F”, the India dishwashing detergent market is valued at USD578.73 million in FY2021 and is expected to reach USD1340.12 million by FY2027F with a CAGR of 15.31% during FY2022E-FY2027F. Keeping dishes and utensils clean is the foremost part of practicing good kitchen hygiene and food safety for everyone. Anticipated growth in the market can be attributed to increasing disposable income, rising awareness for efficient and environment friendly products and availability of low-price dishwashing detergent. Moreover, rising standard of living, burgeoning middle class, increasing hygiene and sanitation awareness among consumers are some of the factors which are fueling the India dishwashing detergent market.
Post COVID-19 pandemic, the rising concern for regular sanitization of utensils has boosted the market for the dishwashing detergent in the country. India had to undergo complete lockdown in the first quarter of FY2021, in order to curb the spread of the disease, which further affected the dishwashing detergent market in India. The market has also seen a huge variation in the demand and supply of the products, as the demand for dishwashing detergent surged because of immediate panic and stockpiling among the customers. However, the supply chain network was limited and majorly disrupted because of COVID-19 restrictions imposed by the Government of India for the movement of vehicles within the country. It was only the essential products that were allowed initially, gradually other domestic essentials were also included under the essential category.
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India dishwashing detergent market is segmented into type, end use, distribution channel, region and company. Based on product type, the India dishwashing detergent market can be categorized into dishwashing bars, dishwashing liquid, dishwashing powder & others. Among them, the dishwashing bars segment has dominated the market with a share of more than 73% in terms of value in FY2021, followed by dishwashing liquid and is expected to maintain its dominance during the forecast period as well, as it is a pocket friendly alternative with better cleaning efficiency and convenient packaging. It is found that there is a shift in Indian dishwashing market from powder to bar liquid. The bar will remain in the market due to its lower price. In India, ratio of rural population is higher than urban and urban population will not prefer to spend more amount on dishwashing detergent and dishwashing liquid which falls under premium segment. It is found that demand for dishwashing liquid is more in metro cities like Delhi, Maharashtra, Bangalore and Pune. However, dishwashing liquid is more convenient to use, removes tough stain from utensils, generates large amount of lather and causes less wastage in comparison to bars as they do not have mushiness.
In terms of end use, the India dishwashing detergent market can be segmented into residential and commercial & institutional. Among which, the residential segment has dominated the India dishwashing detergent market as various hospitality offering restaurants, pubs and cafes were forced to close for a temporary period and the preference for homemade food grew within the lockdown duration, leading towards the excessive use of utensils and its immediate cleaning. Therefore, the demand from the residential sector increased rapidly.
In terms of distribution channel, the India dishwashing detergent market can be segmented into Independent Stores/ Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online & Others (Direct Sell, Institutional Sales, etc.). Among which, the Independent Stores/Grocery Stores have accounted for the majority of market share in FY2021 followed by departmental stores. Online channel is the fastest growing channel and is estimated to grow by USD4 billion by 2022, drastically higher than USD1.2 billion in 2019 across the country. The growth would be largely propelled by affordable internet access and proliferation of smartphones across the country. The ongoing digital transformation is increasing India’s total internet user base to 829 million by 2021 from 687.6 million in 2019.
In terms of region, the India dishwashing detergent market is categorized into West India, North India, South India and East India. North India is the largest contributor in the India dishwashing detergent market, on account of the highest population and more disposable income. Moreover, the rising purchasing power and growing per capita income in the region are further leading to the higher demand for dishwashing detergent in the country.
Hindustan Unilever Limited, Jyothy Laboratories Limited, Rohit Surfactants Private Limited, Fena Private Limited, and Patanjali Ayurved are the major market players operating in the India dishwashing detergent market. The players are focusing on strategic partnerships to expand their reach and maintain their competitive position in the market.
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“Companies are shifting from traditional retail to modern trade and e-commerce, the channels of the future. They are using e-commerce channels to drive the new benefit segments and new formats and focusing on building online shelves on the e-commerce platforms with winning point of sale. For instance, companies like HUL have also created an online platform ‘Cleanipedia’ to help consumers with housekeeping and cleaning tips.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Dishwashing Detergent Market By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Salts, Tablets, etc.)), By End Use (Residential and Commercial & Institutional), By Distribution Channel (Independent Stores/ Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online & Others (Direct Sell, Institutional Sales, etc.)), By Region, Competition, Forecast & Opportunities, FY2027F” has evaluated the future growth potential of India dishwashing detergent market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India dishwasher detergent market.
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