Rising investment in personal care products and increasing social media preferences are the leading factors expected to drive the global foot mask market during the forecast period.
According to TechSci Research report, “Foot Mask Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global foot mask market is expected to grow during the forecast period owing to several factors such as increased demand for foot care masks as a result of the anti-aging skin care feature and increasing demand for self-care products.
Foot masks are skin care products that are used to cure feet. A foot mask typically contains a variety of active substances and nutrients that provide the feet with the essential nutrients they need to stay healthy and beautiful. The foot mask is covered on the feet, much like the face mask. Thick cream or booties are two common forms of foot masks. The foot mask boosts blood circulation while drying on its own, removing pollutants from the feet, and drying itself. It also removes odor and exfoliates and hydrates the skin, making it soft and smooth.
The rising popularity of self-care products and increased demand for wellness are major factors driving the growth of the foot mask market. Furthermore, major companies are collaborating with other companies to increase their market presence. In 2022, Sephora reached an agreement with Palamon Capital Partners and other shareholders in order to purchase Feelunique, a significant online prestige beauty retailer in the United Kingdom. The company hoped to expand its presence in the United Kingdom through this acquisition. In addition to that, they are focusing on the introduction of new products to meet the needs of new customers. Other factors contributing to the expansion of the foot mask market’s consumer base are ongoing developments in manufacturing technology, high levels of disposable income, rising modernization, and urbanization.
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This market’s expansion has also been helped by the COVID-19 pandemic’s increased focus on hygiene and the necessity of a regular hygiene regimen. Using a pumice stone and other conventional procedures to remove calluses takes time and effort and the mask does away with that. Compared to conventional callus eradication methods, foot masks are safer. The removal of calluses and dead skin with a foot razor or foot file can result in infections and long-term harm to the feet. Although the foot mask’s effects often take much longer and cause less physical discomfort for the user. It offers a solution to acquire smooth feet without experiencing any pain.
Numerous people still believe that traditional methods of foot care are adequate for achieving healthy and smooth foot skin. As a result, a large number of individuals use household remedies that impede the market growth.
The global foot mask market is segmented on the basis of product type, distribution channel, region, and competitional landscape.
Based on product type the market is further segmented into exfoliation, whitening & moisturizing. Among these segments, the exfoliation foot ask is the fastest growing due to the rising demand for personal care products and worries over dry feet. Exfoliating foot masks with acids help to remove the top layer of dead skin cells from the skin. Using exfoliating peel masks is a painless way to have smooth feet.
Based on distribution channel the market is segmented into specialty stores, convenience stores, hypermarkets & supermarkets, online, and others (multi-branded retail stores, pharmacy, dealers & distributors sales, etc.). On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Key market players in the global foot mask market include:
- Sephora USA, Inc.
- Baby Foot
- Barefoot Sciences, Inc.
- Johnson & Johnson Consumer Inc. (Aveeno)
- Rare Beauty Brands, Inc. (Patchology)
- Valeo Nutra Pvt. Ltd. (LuxaDerme)
- Earth Therapeutics
- TONYMOLY USA, llc.
- Karuna Skin LLC
- Bioaqua International Inc.
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“Increased investment in the personal care and cosmetics markets is increasing production capacity and expanding product portfolios by offering disinfection products to consumers. In addition, men’s increasing involvement in the fashion and aviation industries is increasing their spending on personal care, all of which is driving the market growth. Furthermore, the rising working population has increased consumer standard of living and purchasing power as well as it also removes odors, hydrates, exfoliates, and makes the skin smooth and supple., all of which are positively driving market growth and are expected to boost industry growth during the forecast period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
Foot Mask Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Exfoliation, Whitening & Moisturizing), By Distribution Channel (Specialty Stores, Convenience Stores, Hypermarkets & Supermarkets, Online, and Others (Multi-Branded Retail Stores, Pharmacy, Dealers & Distributors Sales, etc.)), By Region, Competition, has evaluated the future growth potential foot mask and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in foot mask market global.
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