Consumer awareness about plant rich diet along with high fiber fruit snacks and an increase of health-conscious consumers is driving the global fruit & vegetable powder market.
According to TechSci Research report, “Fruit & Vegetable Powder Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” Fruit and vegetable powders market is expected to expand steadily between 2023 and 2028. Owing to rising customer desire for transparency and authenticity, the market for vegetable powders is expected to expand.
The goal of consumers worldwide is to consume foods that contain vegetables as a key component, such as those made primarily of vegetables. Thus, the market for vegetable powders is expanding as a result of customers’ rising need for rapid meals made with vegetables.
The COVID-19 pandemic had little discernible negative financial impact on the entire fruit and vegetable powder sector. The demand for these ingredients was further derived by the fact that the production of processed food and beverage products was unaffected widely in terms demand globally.
The demand for natural food additives is expected to increase owing to the quick growth of the processed and packaged food sector, eventually pushing the sales of fruit and vegetable powders The extraction of bioactive substances from fruits and vegetables for use as natural food additives has increased on the international market.
Fruits and vegetable powder companies in the food business are concentrating on adopting health-beneficial food products because of the movement in consumer preferences toward healthy products. Food producers are powdering raw fruits and vegetables in order to give healthy food products. Fruit and vegetable powder is used as a key component in the creation of flavorful, innovative food products by the food industry and food retail establishments. The product is more efficient in adding flavor to out-of-season fruits and vegetables to food products. The demand for fruits and vegetable powder primarily comes from North America and the Asia Pacific region in the global market for fruits and vegetables.
The majority of the world’s fruits and vegetable powder is produced in Asia Pacific. The growing number of vegans throughout the world is driving up demand for fruits and vegetable powder in the global market. Fruit and vegetable powder is simple to store and extends product shelf life. Aside from that, this powder can be consumed all year round. Fruit and vegetable powder is used in the food and beverage industry to flavor and enhance foods and beverages. Additionally, the use of this powder aids in regulating the cost of fresh produce at the beginning of the season.
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The fruit & vegetable powder market is segmented based on type, application, distribution channel, and region. The type is segmented into fruit powder, vegetable powder. On the basis of application, the market is segmented into beverages, confectionery products, bakery products, soups and sauces, dairy products and ready-to-eat (RTE) products. On the basis of distribution channel, the market is segmented into direct and indirect.
The adulteration of fruit and vegetable powder is a significant challenge facing the market, since it can result in unwholesome and even possibly dangerous products for consumers. Consumers should exercise caution when choosing what they eat, according to experts.
Starch and lead chromate are frequently used, but they should not be consumed because they can have negative health effects such as liver problems. Calcium carbide is used to artificially ripen fruits and vegetables, and this process can change how the final fruit powder product turns out. Ulcers, neurological conditions, memory loss, and hypoxia are just a few of the issues that this adulterant can cause.
Key market players in the fruit & vegetable powder market include:
- NutraDry
- Batory Foods
- Kanegrade
- Paradise Fruits
- Aarkay Food Products Ltd.
- FutureCeuticals
- NutriBotanica Institutional
- La Herbal
- Saipro Biotech Private limited
- International Flavors & Fragrances Inc
To stay ahead of the competition, leading companies are focusing on new and application-specific goods. For instance, in July 2021, two high-fiber fruit powder lines for the stomach were developed and launched in the market through the collaboration of Taiyo, a German expert in natural dietary fiber, and Asiros, a Danish manufacturer of fruit powders. The firms’ expertise in premium natural plant-based ingredients is combined through the alliance.
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“The global market for fruits and vegetable powder appears to be moderately fragmented in character. The market for fruits and vegetable powder has a very intense competitive environment because of the presence of so many businesses. To preserve their leading positions, businesses operating in this industry use both organic and inorganic methods, including alliances, mergers, and acquisitions.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Fruit & Vegetable Powder Market Segmented By Type (Fruit Powder and Vegetable Powder), By Application (Beverages, Confectionery Products, Bakery Products, Soups and Sauces, Dairy Products, and RTE Products), By Distribution Channel (Direct and Indirect), By Region, Competition”, has evaluated the future growth potential of fruit & vegetable powder and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in fruit & vegetable powder market globally.
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