Increasing demand for convenient lifestyle, along with availability of mobile applications of online laundry services are the leading factors driving the online laundry services market during the projected period.
According to TechSci Research report, “Global Online Laundry Services Market–Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”. The Global Online Laundry Services Market is expected to grow faster during the forecast period. The market is driven by increasing working-class population, rising population of middle-class in emerging economies, and the growth in hotels, hospitals, restaurants, and other commercial establishments. Additionally, businesses strive to use cutting-advance technologies to provide new services in the market. Furthermore, people are shifting towards online laundry services, due to time constraints spurred by increased work demands and hours.
Target consumers of online laundry services are comprising mainly of millennials and GenZ between the age of 18-30 who are students or working professionals. The 90% of this generation is highly tech savvy and prefers using new services every day. This customer segment for online laundry services also consists of individuals in the age group of 30-55, the majority of whom are employed and have less time for their domestic duties. The customer segment above age of 55 is also adapting online laundry services due to lack of physical capacity to perform this work themselves even though they have enough money to pay for these services.
Moreover, as smartphone use as well as internet penetration increases globally, more people are using online applications like online laundry services. The range of services provided by online laundry services, including the free pick-up and drop-off options, which is one of the key factors, drive the market’s expansion. Adopting online washing services allows customers to save time and money. As a result, increasing internet usage and technical awareness are the factors driving the market for online washing services.
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The online laundry services market is segmented based on services type, end-user, and by payment. Based on services type, the market is divided into the laundry care, dry cleaning, duvet cleaning, steam/electric pressing, and others (shoes cleaning, accessories cleaning, bags cleaning, etc.) Based on the end user, the market is segmented into residential, hospitality, healthcare, institutional, and others (industrial, etc.). Based on payment, the market is fragmented into mobile wallet, card payment, cash on delivery & net banking. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Laundry care segment has the major share in online laundry services. Since, people are focusing on keeping clothes clean, with the growing importance of healthy lifestyle, this factor is boosting the online laundry services market. Also, as the working population is opting laundry services for washing daily wear clothes which in turn surging the demand of online laundry service.
Based on region, North America held the greatest market share due to the region’s expanding population of consumers that value their health. The changing consumer preference for cleanliness and hygiene, particularly in industrialized countries like the U.S., has increased.
Key market players in the global online laundry services market include:
- CLEANLY, Inc
- Laundryheap Limited
- Rinse, Inc.
- The Procter & Gamble Company (Tide Cleaners)
- Lapels Dry Cleaning
- Elite DhobiLite Laundry Pvt Limited
- ZipJet Ltd
- Mulberrys Franchising, LLC
- PML Solutions Pvt Ltd.
- ByNext, Inc.
Various International and domestic companies are trying to enhance their market reach by increasing their merger and acquisition. For instance, in 2022 Laundryheap announced its full acquisition of Laundrapp. Laundryheap has increased the number of its regional outlets in the U.K. with this acquisition. The acquisition is a reference to their model’s adaptability and the market’s continuous need for dependable, high-quality on-demand washing services.
A Berlin-based online laundry and dry-cleaning company called Zipjet Ltd. and Laundrapp Ltd. announced their merger in 2020. Additionally, the company closed a funding round from current investors for an unknown sum, including Hargreave, Toscafund, Hale VCT, Henkel, and Rocket Internet.
In 2021, ButlerBox, a Los Angeles, California-based supplier of dry cleaning and laundry services, was acquired by Rinse Inc. Rinse aimed to increase its market share in Los Angeles through this acquisition by leveraging ButlerBox’s great expertise and customers.
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“The popularity of online laundry services is rising with the rising awareness of consumers towards the need of living a healthy, hygienic lifestyle is driving the online laundry services market worldwide. Additionally, using laundry services can maintain fabric life and hygiene by washing and cleaning dirt of the clothes. The online laundry services are also expanding due the convenience offered by laundry services along with less expenditure. Also, the shift of consumer preference with rising disposable income across the globe is driving the demand of online laundry services.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Online Laundry Services – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Services Type (Laundry Care, Dry Cleaning, Duvet Cleaning, Steam/Electric Pressing, Others (Shoes Cleaning, Accessories Cleaning, Bags Cleaning, Etc.)), By End User (Residential, Hospitality, Healthcare, Institutional, Others (Industrial, Etc.)), By Payment (Mobile Wallet, Card Payment, Cash on Delivery & Net Banking), By Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of online laundry services in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global online laundry services market.
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