Location-Based Advertising Market : Technology Advancements, Industry Insights, Trends And Forecast 2033

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Overview and Scope
Location-based advertising refers to a form of advertising that integrates mobile advertising with location-based services. It uses technology to pinpoint a consumer’s location and provide location-specific advertisements, allowing organizations to deliver personalized content to individuals based on their physical location.

Sizing and Forecast
The location-based advertising market size has grown rapidly in recent years. It will grow from $105.74 billion in 2023 to $123.34 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to the rise of location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, rising demand for personalized advertising, increased adoption of dynamic creative optimization (DCO).

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $225.96 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to mobile device penetration, 5G technology adoption, e-commerce services, real-time customer location data, customer behavior understanding. Major trends in the forecast period include advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, location intelligence platforms.

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The location-based advertising market covered in this report is segmented –

1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
2) By Advertisement Type: Push Advertising, Pull Advertising
3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications
5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals

North America was the largest region in the location-based advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The increasing proliferation of mobile devices is expected to propel the growth of the location-based advertising market going forward. Mobile devices provide users with constant connectivity to the internet, enabling instant access to information, news, and updates. Mobile devices enable location-based advertising by leveraging global positioning system technology to deliver targeted and relevant ads to users based on their real-time geographical location. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, the number of mobile connections in the UK rose to 71.8 million, reflecting a 3.8% increase (approximately 2.6 million connections) compared to 2021. By 2025, there will be 68.3 million people living in the UK, of whom 95% (or about 65 million people) will have smartphones. Therefore, the increasing proliferation of mobile devices is driving the growth of the location-based advertising market.

Key Industry Players
Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

The location-based advertising market report table of contents includes:

1. Executive Summary

2. Location-based Advertising Market Characteristics

3. Location-based Advertising Market Trends And Strategies

4. Location-based Advertising Market – Macro Economic Scenario

5. Global Location-based Advertising Market Size and Growth
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32. Global Location-based Advertising Market Competitive Benchmarking

33. Global Location-based Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Location-based Advertising Market

35. Location-based Advertising Market Future Outlook and Potential Analysis

36. Appendix

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