Overview and Scope
Product analytics refers to a set of activities such as tracking, analyzing, and visualizing the user’s experience to assess the client’s interaction with products and services that allow product managers and product teams to optimize product features based on user data and feedback to provide correlated customer activity with long-term value. The product analytics are used to track and analyze consumer or client behavioral engagement data by an organization to improve its products or services.
Sizing and Forecast
The product analytics market size has grown rapidly in recent years. It will grow from $10.66 billion in 2023 to $12.72 billion in 2024 at a compound annual growth rate (CAGR) of 19.3%. The growth in the historic period can be attributed to growing emphasis on data-driven decision making, rise of e-commerce and digital products, increased competition in the market, advances in data collection technologies, demand for user behavior insights.
The product analytics market size is expected to see exponential growth in the next few years. It will grow to $27.43 billion in 2028 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to expansion of personalized and contextual analytics, growth in iot and connected devices analytics, focus on predictive product analytics, enhanced collaboration between product and data teams. Major trends in the forecast period include real-time product analytics, cross-platform analytics integration, adoption of a/b testing and experimentation, mobile app analytics for user engagement, shift towards privacy-focused analytics solutions.
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Segmentation & Regional Insights
The product analytics market covered in this report is segmented –
1) By Components: Solutions, Services
2) By Mode: Tracking Data, Analyzing Data
3) By Organization Size: Large Enterprises, Small And Medium Sized Enterprises
4) By Deployment Mode: Cloud, On-Premises
5) By End-Use: Automotive, Retail And Consumer Goods, Food And Beverage Manufacturing, Machinery And Industrial Equipment Manufacturing, Healthcare And Pharmaceuticals, Energy And Utilities
North America was the largest region in the product analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The adoption of product analytics tools by eCommerce companies is expected to propel the growth of the product analytics market going forward. E-commerce companies refer to companies that use smart devices and the internet to buy and sell goods and services by creating an online store. Many e-commerce sites are using product analytics, also known as e-commerce analytics, to leverage their business operations due to several benefits, such as optimizing the pricing of products, improving customer engagement, providing a personalized customer shopping experience, improving marketing strategies, and others. For instance, in 2022, a survey conducted by FlexJobs’ Career Pulse, a US-based provider of platforms serving the freelance community, gathered responses from 4,000 participants between July and August 2022. The survey revealed that 65% of the respondents expressed a strong preference for full-time remote work, while 32% expressed a desire for a hybrid work arrangement. This high percentage of 97% indicates that the majority of workers wish to have the option of working remotely in some capacity. Therefore, the adoption of product analytics tools by eCommerce companies is driving the product analytics market growth.
Key Industry Players
Major companies operating in the product analytics market report are Google LLC, International Business Machines Corporation, Oracle Corporation, Adobe Inc, Salesforce Inc, Mixpanel Inc., Amplitude Inc., Heap Inc., Pendo Inc., Optimizely., Hotjar Ltd., Crazy Egg Inc., Freshworks Inc., FullStory Inc., Quantcast Corporation, Gainsight Inc., MoEngage Inc., Appsee Ltd., Smartlook, Inspectlet Inc., WalkMe Ltd., UserTesting Inc., Plytix Inc., RJMetrics, UserLeap Inc., Matterport Inc., GoSquared Ltd., Snowplow Analytics Ltd., SessionCam Ltd., Full Circle Insights Inc., ContentSquare, Appcues Inc.
The product analytics market report table of contents includes:
1. Executive Summary
2. Product Analytics Market Characteristics
3. Product Analytics Market Trends And Strategies
4. Product Analytics Market – Macro Economic Scenario
5. Global Product Analytics Market Size and Growth
…..
31. Global Product Analytics Market Competitive Benchmarking
32. Global Product Analytics Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Product Analytics Market
34. Product Analytics Market Future Outlook and Potential Analysis
35. Appendix
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