Sachet packaging market is expected to reach a valuation of 8.7 Bn in 2021. With increasing demand for small-sized and convenient packaging solutions, the sachet packaging market is set to experience a year-on-year (YoY) growth rate of 5.4% in 2021.
Key Companies operating in the sachet packaging market are focusing on organic growth strategies such as product launches and product approvals. They have adopted various strategies such as mergers and acquisitions, advanced product development and collaborations to gain a competitive edge in the market.
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For instance, in July 2021 Uk-based companies Unilever and Mondi jointly developed aluminium-free, recyclable paper-based packaging for Colman’s meal maker and sauces range. The high-barrier packaging material replaces the previously used multi-material laminate with 85% paper content.
Similarly in June 2021, Amcor introduced high barrier plastic sachet for powered chocolate in Columbia. The high barrier sachet is specially designed to protect the powered chocolate against ambient humidity. It also reduces the carbon footprint by 53%.
“Launching small-sized, one-time use product sachets has helped brands survive the retail revolution over the recent years. With technology innovations in packaging machinery are making a strong attempt to overcome the longstanding drawbacks facing the packaging industry, such as poor productivity, the FMI study finds that sachet packaging is rapidly emerging as a way to increase profit margins, as it requires lesser volumes to be filled in packages”.
Manufacturers Eyeing Emerging Economies
Nearly 70% of the world’s population makes less than US$ 10 per day. Therefore, brands across the globe see it fit to reduce pack size and quantity to successfully penetrate the markets across all income categories.
Opportunities in Pharmaceutical Packaging Hinting Positive Prospects
The sachet packaging market is likely to expand at a CAGR of ~5.8% over the course of next eight years. First-time buyers have been the primary target for manufacturers selling products in small-sized sachets, according to the report. Furthermore, as modern consumers continue to develop interest in functional packaging, several brands are incorporating sachet packaging into their product marketing strategies, emphasizing increased number of trials and promotions.
Opportunities abound for sachet packaging market players in low-income countries, as retailers in these nations are adopting the small packaging trend over bulk packaging, target untapped consumer population. A growing focus of companies on increasing accessibility and affordability of products to ultimately penetrate new markets, has been significantly favoring the demand for sachet packaging.
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Key Segment:
By Pack Size
1 ml – 10 ml,11 ml – 20 ml,21 ml – 30 ml, Above 30 ml
By Packaging Machinery
Vertical Form-fill-seal Machines (VFFS),Horizontal Form-fill-seal Machines (VFFS) The study identifies restraints that could possibly create a hindrance in the growth of sachet packaging market. Single unit packages give access to high quality products at low prices and allow brands to gain significant profit and market share. However, they have become a waste nightmare, filling landfills and oceans. Several ‘zero-waste’ groups have been promoting innovative solutions to brands to replace sachets, while huge section of demographic in developed regions in North America and Europe continue to prefer bottles and large pack sizes.
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Key Factors Shaping the Sachet Packaging Market Plastic, the Most-Preferred Material in the Sachet Packaging Market
Despite the intolerance for plastic use, plastic is a widespread material type used for sachet packaging, due to its high acceptance among manufacturers. Usually, PET is used to provide strength by acting as a barrier.
The layer being printable, also plays a key role in brand advertising and promotion, making it the most preferred material choice for sachet manufacturers. Polyethylene is anticipated to be the most used material for sachets owing to its lightweight and high tensile strength as compared to other plastic materials.
