Smart Bathroom Market Industry Outlook & Forecast 2018-2028

Smart Bathroom Market
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The rising prominence of multifunctionality bathroom fixtures, growing penetration of smart homes in developing and developed countries across the globe are driving the global smart bathroom market during the forecast period.

According to TechSci Research report, “Smart Bathroom Market–Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global smart bathroom market is expected to grow at a higher pace during the forecast period. The need for convenient and smart devices is being driven by the Internet of Things’ (IoT) continuous advancement. Due to changing lifestyles, consumption patterns, and preferences, people today demand smart bathrooms with automation, including touchless systems in bathrooms and smart technology in living areas, and bathrooms. Additionally, as the living standard of people is rising, people prefer smart bathroom amenities like smart toilets and showers, which has increased demand for smart bathrooms in both developing countries.

Another effect of growing environmental awareness is the use of energy-efficient or sustainable bathroom equipment with high functionality and insulation, such as smart faucets, taps, showers, and smart lights, which aid in water conservation and minimize carbon footprint. All these factors are anticipated to increase demand for smart bathrooms throughout the forecast period. For instance, in January 2020, Kohler Co. introduced its most advanced toilet, i.e., Kohler Numi Intelligent Toilet. It has a sleek design, interactive LCD touch-screen interface, built-in personal bidet functionality, and a deodorizer. Also, it is equipped with innovative dual-flush technology with 0.6 and 1.28 gallons per flush, an intuitive auto-open and -close lid, and a heated seat and foot warmer.

Moreover, growing concerns regarding water wastage also drive the demand for smart and digital plumbing fixtures. These fixtures help minimize water wastage and offer high efficacy in terms of performance. Market players have been incorporating unique features such as remote control, digital control, and interface, multi-stage battery level display, and auto flush to make bathroom fixtures more attractive for consumers. Such technological advancements enable numerous benefits, such as enhanced hygiene, water efficiency, and energy savings.

From composting to low flush to dual flush, several market players are developing smart toilets with water-saving technologies owing to the rise in demand for these products and rising awareness among consumers about the importance of saving water to cope with its scarcity and ensure sustainability. Some of the most widely adopted smart toilets with water-saving technology are TOTO Ultramax II, Kohler Highline Arc Comfort Height, TOTO Drake II, and America Standard H2Option Dual Flush. Smart toilets allow only 1.28 GPF (Gallons Per Flush) or less, whereas traditional toilets allow 1.6–3.5 GPF of water. The Environmental Protection Agency (EPA) certifies WaterSenseto the toilets to consume 1.28 GPF or less. This certification helps consumers select water-efficient products that are beneficial for the environment and help reduce overall expenses.

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The global smart bathroom market is segmented based on product type, price range, end user, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into smart toilet seats, smart urinal, smart shower, smart faucets, smart mirror, others (smart soap dispenser, smart hand dryer). Based on the price range the market segment is divided into mass and premium. Based on the end user the market is segmented into hotels & resorts, food service, airport, healthcare, residential, others (education, malls, railways etc.). Based on the distribution channel the market is divided into retail, direct sales, distributor & dealer, online.

Smart bathroom products such as toilet, faucets, bathtubs, and mirrors have become a style statement across several countries, including the US, the U.K., China, India, and Japan. Plumbers, builders, and interior designers are increasingly focusing on providing trendy and innovative products such as smart toilets, showers, faucets, and mirrors with an integrated setup. Another consumer trend that has gained momentum is the rise in demand for products that save energy and water. Such products are beneficial for the environment and also help reduce expenses of the consumers. The implementation of legislation and various government initiatives has also created awareness among consumers about the need for water conservation. A growing preference for products that help conserve water and energy drives the demand for smart bathroom products.

Key market players in the global smart bathroom market include:

  • Kohler Co
  • Toto Ltd
  • Lixil Group Corporation
  • Roca Sanitario, S.A.
  • American Standard Companies, Inc.
  • Moen Incorporated
  • Spectrum Brands Holdings, Inc.
  • Cera Sanitaryware Limited
  • Empire Kitchen & Bath, Ltd.
  • Hollowell Plumbing, Inc.

Various International and domestic companies are trying to enhance their market reach through mergers and acquisitions as well as increasing their R&D investment within the market. For instance, in 2021, Roca Group, a designer, manufacturer, and marketer of bathroom products, acquired the German manufacturer Sanit. Through the acquisition, the company will be able to establish specialized competence centers for several bathroom product categories and improve its position as a global player. Also, in 2021, Kohler Co. announced several new additions to its smart home portfolio with a focus on personal wellbeing. It introduced four new products during the first-ever virtual CES: Stillness Bath, Innate Intelligent Toilet, Touchless Bathroom Faucet collection, and two new products emerging from a collaboration with Phyn.

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Smart products are also highly adopted by the elderly population, especially in countries like Japan and the US. Temperature, water flow, and voice control are some of the features that drive the growth of smart bathroom products among the elderly.

“The rise in consumer income and their desire to create smart, energy-efficient bathrooms are driving the growth of the smart bathroom market. Additionally, the development of the smart bathroom market is facilitated by technological advancements and the introduction of sensor-enabled devices. Moreover, the expansion of the smart bathroom industry, is expected to be constrained by expensive installation and maintenance costs,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Smart Bathroom Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Smart Toilet Seats, Smart Urinal, Smart Shower, Smart Faucets, Smart Mirror, Others (Smart Soap Dispenser, Smart Hand Dryer)), By Price Range (Mass, Premium), By End User (Hotels & Resorts, Food Service, Airport, Healthcare, Residential, Others (Education, Malls, Railways etc.)) By Distribution Channel (Retail, Direct Sales, Distributor & Dealer, Online), By Region,has evaluated the future growth potential of global smart bathroom  market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global smart bathroom market.

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