Toys help children’s minds develop by improving their ability to think and make decisions. Among the various categories are brain training, physical activity, promotional products, and collectibles. The most common way for affiliated businesses to market various types of playthings to children is through festivals.
Toys Market Report Scope and Research Methodology:
The report depicts a clear Toys Market structure, as well as current market trends and forecasts to identify potential investment areas. It includes historical data, recent technological advancements, the competitive landscape, and government policy, among other market-influencing factors. The Toys Market report provides clients with information on major drivers, restraints, challenges, and opportunities. To facilitate understanding, the market has been divided into three major segments, each of which has been further subdivided into various sub-segments. The report also includes a segment-by-segment analysis of market growth factors, as well as a competitive analysis of major market players based on their expansion plans, products, investments, pricing, and presence in the Toys industry.
The information gathered for the Toys Market report using these methods was combined to produce accurate and error-free conclusions. As part of the primary research, interviews were conducted with subject-matter experts, Toys industry participants, high-level executives of key market players, industry consultants, and other experts. The market report’s PESTLE analysis aids in the development of company strategies. A SWOT analysis was used to determine the market’s strengths and weaknesses.
Toys Market Overview:
The study examines market growth drivers and challenges, as well as company plans, procedures, and a comprehensive financial strategy. Customization and extensive information about Toys industry potential meet customer expectations. The Toys Market research investigates the competitive landscape and key players in the industry. This Toys market study aids in structure planning in light of current industrial conditions.
Toys Market Size was valued at USD 141.2 billion in 2021. The Global Toys Market size is estimated to grow at a CAGR of 21.7 % over the forecast period.
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Toys Market Dynamics:
Companies focus on delivering a wide range of gaming goods to children as they unpack the boxed items. This is expected to pique children’s interest in playing with such products, boosting the growth of the toy market. In August 2021, for example, Lego System A/S presented a sailing adventure set as a presenting item for its LEGO VIP members. Furthermore, recent gift-giving trends among the global population would boost product demand in the toys market.
Toys Market Segmentation:
In 2021, the Dolls segment dominated the market with a 30% share. Companies are producing dolls of various characters based on the plots of recent blockbuster animated films. This is likely to increase revenue in such a segment. In the United States, for example, The Walt Disney Company will release ‘Triple Force Friday,’ a collection of Star Wars-inspired dolls, in October 2020. They are also available in a variety of shapes and categories, including vintage, modern, and antique dolls, which generates significant revenue. These developments are also driving segment demand.
Due to parents’ concerns about their children’s health and fitness, the outdoor and sports category is expected to grow at an 8.97% CAGR during the forecast period. This factor raises demand for outdoor base products such as play tents, pools, aeroplanes, and other similar items to help their children participate in various outdoor activities such as hiking, touring, camping, and other similar activities. Furthermore, rising consumer participation in sports is expected to drive segmental growth.
In 2021, the Offline Distribution Channel segment dominated the market with a 54% share. Offline retailers, such as specialised retailers, brand stores, and hypermarkets, have a diverse selection of soft, appealing merchandise at their outlet stores. Customers are more likely to buy products from such establishments, resulting in increased segmental revenues. Furthermore, the growing infrastructure associated with specialty toy stores and brand stores is expected to boost offline segmental revenues.
The fastest growth of an online segment can be attributed to the growing popularity of online shopping among the global population, which will fuel segmental growth. Furthermore, popular online retailers such as toycart.com, amazon.com, and others may offer discounts and coupons on specific product purchases, increasing consumer interest in purchasing such products. This contributes to the growth of segmental revenues.
Toys Market Key Players:
Lego System A/S (Denmark)
Hasbro Inc. (U.S.)
Mattel Inc. (U.S.)
Ravensburger Holding GmbH & Co. KG(Germany)
Spin Master(Canada)
MGA Entertainment Inc. (U.S.)
PAI Partners(France)
Nintendo Co. Ltd. (Japan)
Radio Flyer (U.S.)
A.L. Lindsay & Company(Australia)
Artsana Group (Italy)
K’Nex Industries Inc. (U.S.)
Toys Market Regional Insights:
Europe, North America, Asia-Pacific, the Middle East and Africa, and Latin America comprise the Toys market. From 2021 to 2029, the report forecasts revenue growth in USD terms at the regional and country levels. The report includes a regional analysis with market size estimates for each region. The study’s countries section examines a variety of market elements expected to influence current and future Toys market trends, as well as changes in market rules at the country level. Some of the primary components used to forecast each country’s Toys market situation are consumption, production location and amount, import/export analysis, pricing analysis, raw material prices, and upstream and downstream value chain analysis.
Key Questions answered in the Toys Market Report are:
- What are the Toys market segments?
- Which segment in the Toys market is expected to grow rapidly during the forecast period?
- Which are the prominent players in the Toys market?
- What key trends are expected to emerge in the Toys market during the forecast period?
- What was the Toys market size in 2021?
- Which region dominated the Toys market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2021)
- Past Pricing and price curve by region (2018 to 2021)
- Market Size, Share, Size & Forecast by different segment | 2022−2027.
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Market Segmentation – A detailed analysis by segments with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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About Stellar Market Research
Established in 2018, Stellar Market Research is an India-based consulting and advisory firm focused on helping clients reach their business transformation objectives with advisory services and strategic business. The company’s vision is to be an integral part of the client’s business as a strategic knowledge partner. Stellar Market Research provides end-to-end solutions that go beyond key research technologies to help executives in any organization achieve their mission-critical goals. The company has clients from all across the globe, 23 % from India and others from Japan, Korea, Germany, United States, etc. The company uses its extensive industry knowledge, strong network, and know-how to provide complete insights that give clients a competitive advantage.
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